A Platform That Connects Ideas With Impact
Standard Bank needed more than a website, they needed a digital space that could tell powerful stories of leadership, innovation, and Africa’s path to the future. The challenge was clear: translate complex financial and strategic content into an interface that was engaging, intuitive, and built for discovery.
Turning Information Into Navigation
The foundation of the project began with the content. Standard Bank’s reports, case studies, and events contained valuable insights, but they were buried in static layouts that made discovery difficult. My role was to design an interface that turned this dense content into a dynamic experience, one where users could move fluidly from an article to a report, from a leader’s perspective to a case study, without ever feeling lost.
A Visual Language for Leadership
With the structure in place, the next step was to give the platform a voice through design. We created a visual language that balanced credibility with accessibility: bold headlines to command attention, clean grids to hold complex information, and imagery that brought human stories forward.
The interface wasn’t built to just present information , it was designed to feel like a curated experience, reflecting Standard Bank’s role as both a thought leader and a guide. Each page became an entry point to a larger conversation about Africa’s future.
To bring this vision to life, the site was designed around two main spaces.
The Foyer: a Netflix-style environment for exploration and discovery, where users could browse and engage with content through rich, visual storytelling. From there, the journey moved into...
The Theatre: a more immersive space that showcased detailed multimedia experiences, from videos and articles to audio features and live events. Together, these two sections created a rhythm of curiosity and depth: discovery in the Foyer, and meaningful engagement in the Theatre.
The final platform transformed how Standard Bank shared its content. Instead of static reports and hidden insights, the interface allowed users to explore, learn, and engage with ideas in a way that felt intuitive and impactful.
What began as dense information evolved into an interactive ecosystem , a digital space where leadership content could inspire, educate, and connect with audiences at scale.
This project was about more than design. It was about reimagining how a global financial brand could share its voice with clarity and impact. By grounding the interface in the original content and building an experience around it, we turned Standard Bank’s knowledge into a living, breathing platform for connection.
