In collaboration with Futura Joburg, I designed the Springboks Jersey Launch Space to celebrate the unveiling of the team’s new kit following their World Cup victory. The brief required creating an impactful, immersive retail environment that could be adapted to five different store layouts while maintaining a consistent visual identity.
The design placed the jerseys at the heart of the experience, flanked by bold player imagery, dynamic gradients in the Springboks’ signature green and gold, and prominent Nike branding. Modular elements allowed for seamless adaptation to varying store sizes and configurations, ensuring each location delivered the same level of visual drama and fan engagement. The result was a retail showcase that not only honoured the Springboks’ heritage but also gave customers an up-close, celebratory encounter with the new kit.
