A Digital Storefront for Every Home
Astra needed a website that matched its bold new brand direction, one that felt fresh, welcoming, and powerful enough to showcase a wide range of products. The challenge was to design a platform that wasn’t just transactional but that told a story: Astra as a partner in creating homes filled with quality and style.
From Catalogue to Customer Journey
The project began by rethinking Astra’s presence online. Their previous approach leaned heavily on static catalogues, but the brand needed a platform that reflected movement, energy, and aspiration. I worked on translating their seasonal campaigns into an interface that combined storytelling with usability.
Mobile-first flows were central to this, ensuring the experience felt seamless whether a customer was browsing on the go or planning a purchase at home.
Making Navigation Feel Effortless
With hundreds of products spanning categories, navigation had to be clear yet flexible. I designed a system that balanced top-level categories like appliances, furniture, and electronics with intuitive product previews and visual signposts. The focus was to help customers discover what they needed quickly, while also surfacing promotions and featured products to support the business’ sales goals.
Every detail of the product journey was crafted to make shopping simple and engaging. From clean product pages with clear pricing and color options to calls-to-action like “Apply for Credit,” the design supported Astra’s business model while keeping the customer’s needs front and center. The experience aimed to feel trustworthy and transparent, giving customers confidence to move from browsing to checkout.
Behind the final screens sat a carefully connected design system. From wireframes mapping out flows, to interaction patterns ensuring consistency across devices, the Astra website was designed as a complete ecosystem, not just a set of pages. This system allowed the site to grow with future campaigns and product launches, while keeping the brand identity strong.
The Astra website became more than just a digital catalogue, it was designed as a living platform for growth. By combining seasonal storytelling, intuitive navigation, and seamless shopping flows, the site gave Astra a strong foundation to evolve with future campaigns and product launches. It wasn’t only about showcasing products, but about building a digital experience that reflected Astra’s bold new brand and connected with customers in every home.